Based in Jacarezinho, one of Rio de Janeiro's biggest favelas, Jacaré Moda is a modelling agency working to support young people creatively active at the margins of the fashion world. As they challenge standards and norms of access and opportunity, the agency aims to transform the fashion industry in Brazil.
Produced by activist and creative collective Papel & Caneta, Resistance: Rio's Different Face of Fashion is a short film following three models from Jacaré Moda: Caio, Camila, and Natália. Often discriminated against for their backgrounds, they looked to fashion as a way to learn, rediscover their self-esteem, develop their talent and originality. Through their stories they express themselves as a force of change and as individuals who resist the idea that favelas are only a place of poverty and violence.
A film by Papel & Caneta and Jacaré Moda
Director - Geoff Levy
Editor - Mah Ferraz
Stylist - Suyane Ynaya
Make-Up Artist - Lídia Thays
Producer - Caio Baldini
Cinematographer - Nathan Podshadley