Renowned fashion editor, Pippa Vosper, has stepped from the page to the store with the launch of her latest venture, RSPV. For the shop, which is located on Chiswick Lane in London, Vosper’s aim is to “reinvent the way designers sell past season stock and samples.” As she explains, “The sample sale in its current form is an outdated model and causes problems for designers - the main ones being clothing damage, venue hire, the time of in-house staff being out of the office to man the sales and the additional costs of security, transportation of clothing and equipment hire.”
She continues, “Most designers are being left with hundreds of items of clothing [from unsold stock] that are needlessly and expensively being stored, which need not be the case if an independent store can sell these items at a reduced cost.”
Therein lies the sales concept behind RSPV: to reinvent the sample sale. Bagging a Versace piece (watch this space for June’s designer offerings…) at 90% less than the recommended retail price no longer needs to leave you battered, bruised and exhausted. Instead, Vosper wants “to see whoever comes through the door walk away feeling great about the time they spent with me and my team here.”
RSPV stocks anyone whose collection Vosper loves, and only one brand at a time as well, enabling each designer to be given full attention. Having been in the fashion industry for 15 years - “first at i-D, then contributing to American Vogue and Interview before taking the role of fashion editor at Harper's Bazaar” - Vosper has developed meaningful relationships with designers who trust her to revamp the concept of the sample sale.
“It's more personal to me than just selecting collections based on profit and gain,” Vosper explains. “I have spent time with the designer or their senior team to curate the collection that will be available within RSPV.” This careful process has led to an actress walking away with a Vilshenko dress for a Cannes appearance, just one of the many savvy shoppers who have already discovered this gem nestled away in London.
With an aim to expand in the future, for now Vosper is “editing the collections and just holding the finest pieces for those who are taking the time to visit the store.” Together, Vosper and her team are attempting to create a truly personal shopping experience that brings a much-needed touch of serenity to the idea of sample shopping. I, for one, am very excited about what this means for designer fashion and my already-growing wardrobe! Coming next at RSPV: Versace. Get in line now.
RSPV, 34 Chiswick Lane, London, W4 2JQ
Opening hours: Friday; 10am-6pm, Saturday; 10am-6pm, Sunday; 12pm-5pm
Words: Charlotte Sutherland-Hawes