Ray Petri NYC, 1984

With special thanks to Barry Kamen and Tony Felix

Imitation is said to be the greatest form of flattery. Ray Petri’s Buffalo style aesthetic is one of the most copied styles within the fashion industry, but are these copies merely forgery or do they possess the genuine essence of their creator?

According to Barry Kamen of the original Buffalo Collective, “Buffalo as a spirit died with Ray Petri.” In an intimate interview with Kamen and Tony Felix, also a member of the original Buffalo Collective, PETRIe Editor-in-Chief, Zadrian Smith, uncovers how Petri changed their lives and learns the story of the legend many people don’t know.

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Till You Come Back Again - Barry Kamen

History can be very unforgiving, and for this reason many people shun the past, living apprehensively in the present, afraid of the future. Barry Kamen and Tony Felix will never forget their past, a past that saw them travelling the world as models to work with designers such as Yves Saint Laurent and Yohji Yamamoto. If asked whether there is anything they would change, they might both respond “nothing at all.” However, what they would change about Ray Petri’s past is the moment he contracted the disease that would end his life.

Petri was born on September 16, 1948 in Dundee, Scotland, to a working-class family. At the age of 15, Petri and his family took a six-week ship journey and relocated to Brisbane, Australia. While on this journey, Ray had his first sexual encounter with a male, which would become the first of many. In Australia, he joined a band called The Chelsea Set and fathered a daughter named Lisa with his girlfriend Cheryl. Both lost in the chaos of their youth, they decided to give Lisa up for adoption.

On a shoot, Petri would curate an entire soundtrack to accompany and set the mood whilst shooting. He was especially inspired by R&B, Motown, punk and reggae.
— Tony Felix

Music played a major role in Petri’s life and influenced his work even when he became a stylist. On a shoot, Petri would curate an entire soundtrack to accompany and set the mood whilst shooting. He was especially inspired by R&B, Motown, punk and reggae. “Ray had this really interesting taste in music. I mean most fashion people, when I go round their houses, their music is shit,” says Felix.

A Cast of Killers - Barry Kamen

Felix met Petri on 17th April 1985, which as he vividly remembers is the same day he was fired from his job working at a record shop. This date was also his 25th birthday. He was out having dinner with some friends at the Standard restaurant in the Grove and noticed a group of white guys staring at him all night. “When I got up to leave the restaurant, Ray approached me and said he worked in fashion and asked if I might be interested in doing some photos,” recalls Felix, who had subsequently asked Petri for a card.

His response had been, “Why is it that all black guys ask for a card?” Six weeks later, Felix was in Japan modelling, and he quickly became one of Petri’s boys – or as many coined him, Petri’s new ‘boy toy.’ Felix, who already had a son, was not phased by the assumptions, but made it quite clear he was heterosexual.

Courtesy of Tony Felix

Courtesy of Tony Felix

The truth of the matter was quite simple: Petri fancied black guys. Felix explains, “The same way that Bruce Weber was into shooting Brazilians, Ray was into shooting black guys.” Petri’s introduction to the fashion industry came when he met a photographer named Roger Charity. Maybe Charity was inspired by Petri’s effortlessly cool uniform, which consisted of a crisp white shirt over a Hanes t-shirt, with sagging Levi’s, a pork-pie hat and brogues.

Or maybe it was the influence of his extensive travels to India and Africa and his work in antiques at Sotheby’s that gave him a stylish, educated edge. Whatever it was, it became the beginning of what we now know as ‘Buffalo.’ After meeting Charity, Petri’s social circle extended to include a motley crew of young stylists (Mitzi Lorenz), models (Simon De Montford, Talisa Soto, Naomi Campbell, Felix Howard, Howard Napper), singers (Neneh Cherry) and photographers. They all became key characters in the Buffalo Collective, a group of people with really great ideas and the tenacity to make interesting things come to life.

Not There Hard Man - Barry Kamen

Initially, Petri found himself acting as an agent to many of his photographer friends, including Cameron McVey, Marc Lebon, Jean Baptiste Mondino and Jamie Morgan, but he soon discovered he had too many ideas to just sit behind a desk and book jobs. He wanted to create images that told a story and possessed a soul.

It was tough being a black model. I was getting 200 quid for the day, and the main white guy got 900 quid,” says Felix. “Most companies would use a transsexual before they used a black person.
— Tony Felix

When Petri entered the fashion industry, there weren’t many men’s fashion magazines. The best-known men’s titles were GQ in the states and L’uomo Vogue in Europe. When he first arrived in England in the early 1960s, London was at the peak of a social, political, style and lifestyle revolution. This was the perfect moment for Petri to do something radical, and after a brief return to Australia in 1963 to give The Chelsea Set one last failed shot, he returned to London in the 1970s full of ideas and ready to embark on something new. “What Ray wanted to do was take black and brown kids off the street and put them in a studio and shoot them like he was shooting for Vogue. People thought, are you fucking mad?” says Kamen.

Courtesy of Tony Felix

Kamen and his brother Nick were two of Petri’s favourite models. They appear frequently in the editorial shoots he styled for i-D, Blitz, New Musical Express and Arena. However, being a black or brown model in the 1980s was no easy task, even if you had the approval of Petri. Most modelling agencies only represented one light-skinned model. “It was tough being a black model. I was getting £200 for the day, and the main white guy got £900,” says Felix. “Most companies would use a transsexual before they used a black person.”

It wasn’t about the clothes; it was about the attitude. Everyone’s eyes, everybody’s thinking. You know it looks quite soulful, you know it was much more, you know Ray was a real romantic,”
— Barry Kamen

Being brown was not any easier according to Kamen, who describes himself as “part Burmese and a lot of colonial stuff.” As he explains, “We never got a penny for any of the things we did and we never really did advertising because we were brown.” Black male models were being used to contrast the English and Italian waify boys who had become popular during the period. They were symbolic characters of hyper-masculinity – or to be more frank, objects of desire.

Many fashion editors were dubious about Petri’s idea to shoot black and brown models in an editorial style, but Nick Logan, who was the Editor of The Face (1980–1990) and Arena (1986–1989), gave him what every creative person needs to gain success: a platform. It wasn’t long before Stingray, which is what Petri originally called himself, had established himself as what many believed to be the greatest stylist of his generation. The brilliance of his work was the attention to detail. “It wasn’t about the clothes; it was about the attitude. Everyone’s eyes, everybody’s thinking. You know it looks quite soulful, you know it was much more, you know Ray was a real romantic,” says Kamen.

During Petri’s era the idea of a stylist and what they could do was still being defined.

For anyone looking in from the outside, the Buffalo Collective was the group to envy and the dictators of what was stylish. They could do no wrong in their tracksuit pants, Armani suit jackets, Ray-Bans, beautiful brogues and hats. Their style had been mimicked internationally and trickled up into the collections of Jean Paul Gaultier, Comme des Garcons and Yohji Yamamoto. What Petri had taken from the streets of New York and Bangkok had now found an international home in street-style and high-end design.

Despite the fact that Petri’s work could be seen practically everywhere during the 1980s, he was not a wealthy man. He was the 1980s version of Vincent Van Gogh. Today, stylists like Katie Grand, Joe McKenna and Tabitha Simmons demand a desirable sum for their work, but during Petri’s era the idea of a stylist and what they could do was still being defined. Even so, Petri was less interested in the commercial aspect of fashion, which stultified his creativity. Kamen recounts an instance in which Petri walked out of a big-paying advertising job for Macy’s because he wanted to show the Calvin Klein underwear label in the picture and they refused.

Petri’s hope for the Buffalo Collective was that someone within the herd would make it big, bringing the rest of the team along on the journey of success. The camaraderie of this idea is inspiring, but unfortunately the man who stood at the core of the beautifully styled façade of the Buffalo Collective was internally breaking down.

“Ray was never going to be happy, because he wanted buff-looking young black guys,” says Felix. One of the torments of many gay men is wanting what they cannot have and filling the void with empty vacuous sexual encounters. These encounters would eventually lead Petri to his deathbed.

The last editorial that he styled, entitled The Long Goodbye, was for Arena and shot by Charity, the same photographer who had introduced him to the fashion industry. He shot his two favourite models, Felix and Kamen. It was around the same time that he received a call to style an Armani ad campaign, which would have surely delivered big bucks, but Petri was too weak and declined.

Ironically, at the same time that he was dancing with death, Felix came quite close to dying as well in his fight with lymphoma. He managed to visit Petri a few times while undergoing chemotherapy, but revealed, “Not one member of the Buffalo Collective visited me when I was sick.” The team’s camaraderie was already fading, but Felix always considered himself a happy outsider of the Buffalo Collective. His commitment to his son kept him grounded and outside of the nasty politics of trying to be Petri’s lap dog.

Last Breath - Barry Kamen

Surrounded by his herd – Morgan, Lorenz, Napper, Charity and Kamen, who sketched Petri’s last breath – the esteemed creative mind passed away in 1989 due to complications from AIDS. Following his death, the Buffalo Collective met for dinner. The intention was to stay together and continue Petri’s legacy, but unfortunately that never happened.

Everyone went off and started doing their own thing, but if you manage to get hold of one of the members of the Buffalo Collective, there is still a reverence when they speak of Petri. Felix commented that his career as a paid model is largely due to the work he received on behalf of Mondino. “There was one guy. If not for him I would never have had any money; he’s the only one that has given me what I thought were decent paying jobs,” says Felix. He still credits Petri with introducing him to Mondino and allowing him to see what he was capable of in another way. “Ray opened a lot of doors for me.”

Kamen, on the other hand, has become the gatekeeper of Petri’s legacy. When Petri was dying Kamen promised him he would put together a book of his work. He spent six years working on Buffalo: Ray Petri with Lorenz; much to his surprise, when it was published the only person who received credit for the work was Lorenz. He admits, “I was slightly annoyed with her, but I did it for Ray. I was pissed off that anyone’s name was on it, it should have been Buffalo by Ray Petri and that’s it – let’s not take any credit here.”

Fashion is a hungry beast, you know, it keeps trying to find new things, but you just hope that everything it finds it doesn’t destroy.
— Tony Felix

Today, Kamen continues his work as an artist and has managed to infuse his style into his paintings. “I brought my art into the paintings [and] right deeply into the styling now, so that all the references were very much all about classic kind of imagery,” says Kamen. Inspired by Petri, he still works on styling editorial shoots and works a lot with Morgan, but does fashion on his terms; otherwise he walks out.

Ray Petri - Barry Kamen

Ray Petri is more than a legend; he is a culture, he is a lifestyle, he is a soul and he is a voice. Without him, one of the greatest spirits of fashion would be dead.

Felix’s tango with fashion has sort of come to an end. He’s slightly annoyed with the industry, possibly because, as he recollects on his experience, he realises how it took advantage of his naivety. “Fashion is a hungry beast, you know, it keeps trying to find new things, but you just hope that everything it finds it doesn’t destroy,” he says. His focus is now on martial arts and finishing up his psychology degree. He is a World Martial Arts Champion, British Tai Chi Champion, Kung Fu Champion…basically, don’t mess with Felix.

Everyone lives in hope that something they do will be remembered, but only a few will be legends. Ray Petri is more than a legend; he is a culture, he is a lifestyle, he is a soul and he is a voice. Without him, one of the greatest spirits of fashion would be dead. 

Archive: PETRIe Inventory 65

Words: Zadrian Smith