Top and Jacket by Lacoste, Trainers by Adidas.

Left: Trousers, Top and Jacket by Lacoste. Right: Overalls by Daniel Avakian.

Jacket by Lacoste.

Left: Dress, Jacket and Hat by Lacoste. Right: Dress and Jacket by Strateas Carlucci.

Dress by Strateas Carlucci.


Movement is a reflection on Richard Avedon's fashion imagery, the energy, motion, and shapes he captures in some of his iconic photography of the´50s and ´60s. Avedon's non-conformism to standard techniques of the time turned his works into revolutionary bursts of emotion and laughter, placed within beautiful and inspiring outdoor spaces.

Referencing Avedon's mood and approach, photographer Michelle Beatty challenges the seemingly prevalent minimal scandi style, proposing a break with the commonly known COS effect in favour of lively posture, bright colour, and dynamism.


Photographer - Michelle Beatty

Stylist - Margot Robinson

Hair and Make UpJustin Henry using Make Up For Ever and Kevin Murphy

Talent - Emma Macgowan at IMG Models

Production - David John and Tony Sargent

Post Production - Mikaela Westerholm

Photograher's Assistant - Jade Mallick