Despite being first established in a private house in Paris in December 1946, London and British heritage is a key part of the identity underpinning The House of Dior brand. In 1947, Christian Dior notably put on a private fashion show at the French Embassy for the future Queen Elizabeth II, Princess Margaret, the Duchess of Kent, and her sister, Princess Olga of Yugoslavia.
Today, London is home to a new temporary pop-up store for Dior, which opened its doors on Mount Street in Mayfair last week. Close to Hyde Park with a grand Victorian exterior, the store brings together Raf Simons offerings for AW’15-16 women’s ready-to-wear, accessories, footwear and leather goods.
These pieces hang among statement works from contemporary designers including Miroirs Gouttes by Hubert Le Gall, a Nuage table by Guy De Rougemont, and a sofa by Vladimir Kagan. The store is a lesson in opulent luxury; an art and design gallery that brings the world of fashion into its fold.
Large screens dominate the walls with the runway models pounding forward, bringing each piece to life. A pink dressing room takes centre stage in the middle of the store. Soft taupe carpet lies underfoot, creating a relaxing and intimate experience. Despite the traditional English storefront, there is a sense of modernity throughout; sleek contemporary lines delineate the space, with industrial grey hues hinted with every wandering eye. It is a space that dresses you to your every desire; an elegant backdrop to the stand out trends.
It’s hard to believe that such luxury is to be fleeting - although no doubt more is still to come. A Dior representative, who was on hand at the launch, commented that legendary architect Peter Marino - who has also designed the Rodeo Drive and Soho stores - is currently designing the brand’s next space - set to be their largest store in the world.
10 Mount Street, London, W1K 2TY; open 10AM-7PM Monday-Friday, 12PM-6PM Sunday. Tel: 0203 828 7920.
A Christian Dior special, titled 'Plastic Suburbia' features in the newly released issue of PETRIe 67 - Out Now!
Words: Grace Carter