London-based models Emmanuel Lawal and Ashton Gohil have walked for some of fashion's biggest names and frequented many of their campaigns too. For Gohil, this has included Balmain, Givenchy, Moschino and Christopher Raeburn. PETRIe caught up with the talented duo to find out more about their new venture on stage - this time as DJs of AUDI0comingS00N.
Katy Shields: You both credit your mothers for playing a crucial part in your childhoods. How have these close relationships influenced your music?
Ashton Gohil: Listening to an eclectic fusion of sounds in my household when growing up has influenced our production. My mother has always been a lover of all types of music from classical symphonies to reggae dancehall.
Emmanuel Lawal: Exactly! My mother would blast out Chaka Khan and Jackie Moon during the day. At night, it was a Nigerian baseline affair. This has allowed us to envision the type of energy we want to paste onto our canvas. An eclectic mash up of sounds. No genre. Just music you can feel and relate to.
KS: Since beginning DJing in 2013, what has surprised you most about the music industry?
EL: Everything, really! What has surprised us the most has to be the logistics behind it all. It's as much about business as it is talent in regards to prospering within this industry.
KS: Which part of AUDI0comingS00N's style is more Emmanuel and which is more Ashton?
AG: It's all about expression. I'd say I contribute more towards a street-wear point of view. In order to perform and deliver, I need to be and feel comfortable in what I'm wearing. Emmanuel and I have similar taste in style. We have a ‘three yes’ rule when it comes to what we wear during shows and shoots: Does it look good? Is it comfortable? Does it represent AUDI0comingS00N?
KS: In what ways has AUDI0comingS00N changed the way you listen to music?
EL: Oh boy! In every way! I can't listen to a song playing without making mental notes of my likes and dislikes about the track. It can be an amazing thing at times; most times it's pretty annoying.
KS: What are the pros and cons of taking on the music industry with your names already well established within the modelling industry?
AG: I guess being known as models sometimes can be to our detriment. Saying that, it just means we have to work harder because we have more to prove.
EL: We always see the pros in everything. We always work hard on everything we get ourselves involved in. The fashion industry isn't far off from the music industry: same rules and regulations. We want to bridge the way for other individuals to express their multiple interests and talents.
KS: How much of DJing requires your intuition? Have you ever had to alter your planned set based on the audience's vibe?
EL: Being a DJ is all about intuition. We've never planned a set. We have four folders that consist of moods as opposed to genres: ‘ARRIVED EARLY’, ‘BASE CULTURE’, ‘COOL GROOVE’, and ‘CHILLAX AND CLIMAX’. We play it by ear, by sight and most importantly, by vibe.
KS: Apart from the music, what are other ways you connect with the audience during a performance?
AG: Well, we like to jump - very high. We can't stand still whilst playing - definitely need to feel it. We're all about energy. If we're having a good time, the crowd is having a good time, and vice versa.
KS: How did it all start for you, back in 2013, and what has the process been like now in starting to produce your own music?
EL: We had just started DJing. We were asking everyone and anyone to give us a slot at their functions so we could use that as time to practice and build. We couldn't learn how to play in our bedrooms; we needed a crowd to interact with in order to actually feel it.
AG: It was almost like a crash course.
EL: It was exactly that! It's only now we're in our own studio recording bits and pieces of our first EP that we're putting together. Before anything, you need to really learn the craft. Ashton and myself needed those two years to actually get lost in the studying process.
KS: For audiences who aren't familiar with your music, how would you describe it?
AG: In one big word... ECLECTIC.
KS: PETRIe 67 delves into the notion that continued online exposure will lead to the extinction of privacy. Is there an AUDI0comingS00N track whose online presence leaves you feeling exposed - even if listeners aren't aware of its personal significance?
Both: 'Through the seasons', listen below.