Skirt by Christopher Kane, Top by Alexander Wang for Adidas Originals, Jacket by Hunter and Sandals by Christopher Kane.

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Left: Top by & Other StoriesJacket by Therapy Recycle and Exorcise and Earrings by Topshop. Right: Trousers by Prada, Jacket from Reclaimed Vintage and Necklace and Earrings by COS.

Dress by Therapy Recycle and Exorcise, Boots by Vetements and Earrings by Topshop.

Left: Trousers from Reclaimed Vintage and Top by The Tribe.

Center: Leggings by Adidas Originals, and Boots by Vetements.

Right: Top by The Tribe.


"Alles für 1€’" is German for “Everything for 1 Euro.” This is what you normally hear at the end of a market day when the sellers want to dispose of all their goods. The concept is used here as an analogy to fashion, as it expresses a contemporary tendency of consuming: everyone wants to buy clothes as cheap as possible, not caring about the supply chain and not appreciating the value in craftsmanship.

Beyond the touch of irony in the title of this story, the message is “quality, not quantity,” and is reflected in the use of high-end brands, styled with reworked vintage clothes and the upcycle brand Therapy Recycle & Exorcise, which encourages sustainable fashion.


PhotographerSuzana Holtgrave

Art Director & StylingCristina Chirila

Layout Editor - Luca Barbieri

Hair & Make-Up Jana Kalgajeva using Chanel

TalentAnne Lailach at Seeds Management

Photographer’s AssistantPaul Langmead

Stylist's Assistant Ida Urmas