Launched in 2012, PETRIe is an independent and global media enterprise providing a platform for freedom of expression. The portfolio encompasses print, digital, creative direction, and online video streams.
Aimed at an eclectic, international audience, our goal is to break down stereotypes, challenge mainstream ideology and confront long-held taboos, giving voice to often ignored topics. We honour transparent, honest dialogue, and prize integrity, as we stand against popular visions of privilege, desirability, and prosperity. Instead, we seek to celebrate the under-looked, empower the disenfranchised, and highlight the inherent beauty of the marginal.